When you garner 21 years of experience in strategy, creative direction
You are to put it simply, Ms. Marsha Kent.
One of America's most successful women entrepreneurs, Marsha Kent is One of DRTV Industry's founders and was instrumental in producing the first major hit Infomercial, Miracle Blade, in 1990.
After years of experience in product marketing, advertising and sales, Marsha Kent started Kent Television Marketing in the late 80's, a Joe jersey black time when the direct response television industry was just beginning to make its presence felt. Thus began her foray into the world of infomercials, with the Miracle Blade I Infomercial going on air in 1990. The program which was all about a set of multi-purpose knives, took the country by storm, raking in sales of $1 million in just 3 weeks of its being aired on television. The Miracle Blade is now running its 4th version on the Infomercial, and according to market reports, over 12 million knives have been sold since 1989, proving how adept Marsha Kent was in her judgement of the direct response markets.
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